RuPay the Indian Payment Gateway and India’s answer to VISA,MasterCard, Amex, etc was formally launched by the President of India a couple of days back .
I have done few articles on RuPay earlier , where i explain what is RuPay , how VISA or MasterCard operate , if you are interested please click here
There is another reason we need RuPay .. read this Indirect lesson from WikiLeaks
I feel this India Gateway , which is the need of the hour , has not really taken off as expected and we still do not see nationalised and private banks offering RuPay cards , even though these card may cost them less to maintain and retain .
Anyway , watch out for Rupay cards and if you are somebody , who does not travel outside India often , then would recommend that you switch to a RuPay Card (Both Debit and Credit ) as it would be definitely cost effective in the long run